The veteran horror writer says he got the idea for his new novel while watching a beautifully dressed woman standing outside a New York hotel, talking on her cellphone. A small percentage of the world's population remains unaltered - they call themselves "normies" - but their future is very much in doubt. "Cell" tells the story of a mysterious pulse, sent to every operating cellphone, that incites many who hear it to go on a murderous rampage. King, however, is one of the few writers with enough of a following to give him a shot at making it a viable enterprise. It hasn't previously been tried in the book business because the idea of a novelist's voice droning from your mobile wouldn't seem to have much mainstream appeal. Selling ring tones is a popular avenue for making money in the music industry. King's fans the opportunity to buy ring tones of his voice. To promote the dark tale, Scribner has devised an elaborate Web- and cellphone-based marketing campaign. King's new novel, "Cell," about apocalyptic havoc wreaked by cellphones.
24, the Scribner imprint is publishing Mr.
King's marketing team plans to send text messages on his behalf - to 100,000 cellphone users. "They're 21st-century slave bracelets," he said in an interview from his home in Florida late last week.īut tomorrow, Mr. In an interview with The Wall Street Journal, Stephen King told reporter Jeffrey Trachtenberg that he hates cellphones and won't use them - which is interesting, given the fact that his new novel, Cell is all about cellphones and a very evil plan which utilizes the devices to control the users.Īuthor Stephen King hates cellphones and won't use them.
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